Articles, Speeches & Events

How Bankers Can Address Growing Budgeting Headaches
American Banker, by Jackie Stewart, featuring Claude Hanley, June 8, 2016 (subscription required)

Fighting the Talent Battle in Bank Marketing
BAI Banking Strategies Executive Report, by Mark Gibson, May 2016.

Lessons from the Top Performing Banks
American Banker's BankThink, by Mary Beth Sullivan, June 1, 2016.

Why Midsize Banks Rule Right Now
CPG analyzed the top performing midsize banks for American Banker. Story Alan Kline, analysis by Kevin Halsey and Ben Ringwood, May 26, 2016.

The Financial Brand Forum 2016
Mary Beth Sullivan and Mark Gibson presented "The C-Suite-Savvy Marketing Plan" on May 17, 2016.

Pennsylvania Bankers Annual Convention
Mary Beth Sullivan presented "Leadership Lessons from Top Performing Banks" on May 12, 2016.

Fighting the Talent Battle in Bank Marketing (pdf)
BAI Banking Strategies Executive Report "Marketing's New Horizon", May 2016, by Mark Gibson. (web link)

Building a C-Suite Savvy Digital Marketing Plan
The Financial Brand, May 2, 2016, by Mark Gibson.

CPG's March/April Wire Newsletter
This issue contains articles on the top performing banks of 2015, leveraging small data, trends in regulatory fines & penalties, and marketing ROI.

Which Small Bank Has the Biggest ROAE?
CPG is proud to partner again with American Banker to rank 2015's top performing banks. Part 1: publicly traded banks and thrifts with assets less than $2 billion.

Missouri Bankers 2016 Bank Finance & Accounting Conference
Claude Hanley presented "Strategic & Long Term Capital Planning" on April 14, 2016.

BLOG: Fines & Penalties Monitor: March 2016
The steady stream of penalties levied in the first two months of 2016 came to a halt in March.

Marketing ROI in Banking: A Big Black Hole?
The Financial Brand, April 11, 2016, by Mark Gibson.

BLOG: CPG featured in "BAI's Best of the Quarter: Top Ten Banking Trends"

Pennsylvania Bankers Branch Transformation Conference
Kevin Halsey and Claude Hanley presented "Utilizing Branch Network Insights to Generate Better Branch Goals, Marketing Strategies, and Sales" on March 30, 2016.

BLOG: Fines & Penalties Monitor: February 2016
Two months into 2016 and already the total fines, penalties, and settlements assessed against large institutions have reached nearly half of the level for all of 2015.

The Marketing Divide: How CMOs and The C-Suite Must Connect
The Financial Brand, March 8, 2016, by Mark Gibson.

Pennsylvania Bankers Women in Banking Conference
Mary Beth Sullivan presented "Creating Relevancy in the Age of the Millennials" on March 7, 2016.

CPG's January/February Wire Newsletter
This issue contains articles on top performing banks, management priorities for achieving high performance, millennials and trends in regulatory fines & penalties.

The Top Ten Banking Trends for 2016
BAI Banking Strategies, January 15, 2016, by Jim Marous featuring Mary Beth Sullivan.

Getting Big Results with Small Data
BAI Banking Strategies, February 12, 2016, by Claude Hanley and Rolland Johannsen.

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