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Analytical Services

 
CPG Research & Analytics Suite
  Analytical products designed to provide the information needed to help bank managers make better decisions. View or download a sample.
Financial Performance Reporting
  Offers a trend analysis of your institution's financial performance on a comprehensive set of metrics. For each metric, your institution is also compared to two customized peer groups - a regional or asset size peer group and a high-performing peer group. This performance profile is a perfect complement to Board of Directors reporting packages and investor presentations. View or download a sample.
Strategic Competitor Analysis
  A concise, in-depth report on competitors that generate superior returns for shareholders while out-performing peers in strategically important ways. We give you insight into the tactics used by high-performers to achieve superior results, we assess whether or not the performance can last, and we summarize what we think you should take away from our analysis. View or download a sample.
Consumer and Business Market Profile
  Provides a snapshot evaluation of the attractiveness of your current or prospective markets. Local markets are defined and compared against each other across a range of key economic, demographic, and competitive factors including population, the distribution of household income and wealth, business presence and composition, deposit share, and projected employment growth. View or download a sample.
Demographic and Product Use Analysis
  Provides an in-depth evaluation of the potential demand for specific financial products in a set of markets of your choosing. The analysis provides the average balances per household and usage rates within your markets and comparisons to the national average. We also compare market demand to the product use behaviors of your customer base to identify your best opportunities for acquisition and cross-sales. View or download a sample.
Site Analysis
  An invaluable tool when planning to open a de novo branch or considering the purchase of an office. The analysis provides a concise review of the attractiveness of a site's local town or trade area. The site briefing package includes demographic and business profiles of the area, a look at the competition, information on recent and upcoming local development, data on consumer financial product use patterns, and the deposit history of an existing location. The information can be used to inform business case and profitability analyses by providing a basis for realistic growth and product demand assumptions. View or download a sample.
Market Potential Opportunity Assessment
  Locations in your market area are evaluated based on consumer demographic and business information to determine their relative attractiveness for expansion, identify high-opportunity areas for targeted sales efforts, and inform resource allocation decisions. The criteria used for rating locations can be customized to reflect the strategy of your bank. The assessment provides an objective, credible methodology for evaluating market potential to guide management decisions. View or download a sample.
U.S. Housing Markets Relative Risk Assessment
  The escalation of home values and residential mortgage lending activity and the recent changes in interest rates have raised questions concerning the sustainability of collateral vales in many markets across the country. For major metropolitan areas, this model assesses the relative strength of the consumer economic environment as well as the vitality of the residential mortgage market. It examines data on appreciation of home values, the affordability of housing, and the rate of new home construction. The analysis will help to inform residential loan acquisition efforts and portfolio management. View or download a sample.
Industry Scans
  CPG's Industry Scans offer in-depth assessments of specific products, segments, markets, and competitive practices to aid in the identification of opportunities for your bank. These reports are available on demand. Please call for a sample.

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