Articles & Speeches

Efficiency: Good for the Bottom Line
ABA Banking Journal, December 2011, featuring Claude Hanley (html)

The Search for Earnings
ABA Banking Journal, October, 2011, featuring Claude Hanley (html)

Dual Asset Quality Ratings - The Next Generation
The RMA Journal, November 2011, by John Barrickman, Christine Corso, and Claude Hanley (pdf)

Marketing's Role in the Evolving Branch
ABA Bank Marketing, September 2011, by Gary Stein (ABA Bank Marketing - subscription required) (html)

Caution: Bank Transformation Ahead!
South Dakota/North Dakota Bankers Association Annual Convention, June 7, 2011, by Mary Beth Sullivan (presentation highlights) (html)

The Future of Branches: Reinvention
BAI Banking Strategies, June 24, 2011, by Mary Beth Sullivan (html) (BAI Banking Strategies - subscription required)

Bankings Top Performers 2011 Part 2: Banks and Thrifts with Assets under $3B
ABA Banking Journal, June 2011, by Vanessa Mambrino and Nick Robin (pdf)

Reshaping the Branch Channel
Massachusetts Bankers Association Retail & Technology Conference, June 2, 2011, by Gary Stein (presentation highlights) (html)

Will Auto Loans Provide Subprime an Avenue Back to Prominence?
American Banker, May 26, 2011, featuring Claude Hanley (html) (American Banker - subscription required)

Customer Onboarding to the Rescue
BAI Banking Strategies, May 20, 2011, by Gary Stein (html) (BAI Banking Strategies - subscription required)

The Future of Community Banking
Pennsylvania Bankers Annual Convention, May 15, 2011, by Mary Beth Sullivan (presentation highlights) (html)

With An Eye Past the Crisis, Banks Put Executive Shuffle in High Gear
American Banker, May 10, 2011, featuring Mary Beth Sullivan (pdf)

Freeloaders Unwelcome
Bank Director, 2nd Quarter 2011, featuring Mary Beth Sullivan (html) (Bank Director)

Game Change
ICBA Independent Banker, May 2011, featuring CPG Consulting Associate and CEO of Bretton-Woods, Inc.,
G. Michael Flores (html)

Cultivating Profit in a Low-Rate World
ABA Bank Marketing, May 2011, by Mary Beth Sullivan (pdf)

Banking's Top Performers 2011 Part 1: Banks with Assets over $3 Billion
ABA Banking Journal, April 2011, by Vanessa Mambrino and Nick Robin (pdf)

Prioritizing the Customer Experience
BAI Banking Strategies, April 6, 2011, by Mary Beth Sullivan (html) (BAI Banking Strategies - subscription required)

Checking Rewards: On The Ropes?
ABA Bank Marketing, April 2011, by Gary Stein (pdf) (ABA's digital magazine)

TD Bank's Statement Fee Is Both Stick and Carrot
American Banker, March 16, 2011, featuring Mary Beth Sullivan (html) (American Banker - subscription required)

The Interchange Battle: Will Mobile Settle It?
BAI Banking Strategies, March 8, 2011, by Mary Beth Sullivan (html) (BAI Banking Strategies - subscription required)

B of A Charge Begs Talk of Control Issues
American Banker, March 2, 2011, featuring Claude Hanley (html) (American Banker - subscription required)

Lean Budget Marketing
ABA Bank Marketing, March 2011, by Vanessa Mambrino (pdf) (ABA's digital magazine)

The Changing Landscape of Retail Banking Competition
PA Bankers Magazine, January-February 2011, by Mary Beth Sullivan (html)

New B of A Check-Image Fee May Further Paperless Push
American Banker, February 22, 2011, featuring Mary Beth Sullivan (html) (American Banker - subscription required)

Finding Growth in Small Business Banking
BAI Banking Strategies, February 1, 2011, by Mary Beth Sullivan (html) (BAI Banking Strategies - subscription required)

Client Runoff From M&A Isn't a Given
American Banker, February 1, 2011, featuring Mary Beth Sullivan (html) (American Banker - subscription required)

It's Back to the Future for Two Credit Products
American Banker, January 3, 2011, featuring Mary Beth Sullivan (html) (American Banker - subscription required)

Rethinking Retail
ABA Banking Journal, December, 2010, by Mary Beth Sullivan and Vanessa Mambrino. (pdf)

Resolutions for 2011
BAI Banking Strategies, December 20, 2010, by Mary Beth Sullivan. (BAI Banking Strategies - subscription required) (html)

Viewpoint: FDIC's Assessment Proposal Part of a Move Towards Forward-Looking Risk
American Banker, November 17, 2010, by Claude Hanley. (html)

Caution! Bank Transformation Ahead
ABA Bank Marketing (cover story), December 2010, by Mary Beth Sullivan. (pdf)

More Companies Launching Workplace Banking Programs
Washington Post, November 15, 2010, featuring Mary Beth Sullivan. (html)

Deja vu for Customer Relationship Strategies
BAI Banking Strategies, November 10, 2010, by Mary Beth Sullivan. (html)

Segment Strategies That Differentiate & Deliver
BAI Retail Delivery Conference 2010, by Mary Beth Sullivan, Mark Erhardt, Paul Kadin, & Joseph Petitti.
(presentation highlights - html pdf)

Viewpoint: Reg Reform, Risk Reform
American Banker, October 15, 2010, by Claude Hanley. (American Banker - subscription required) (html)

Exploring for New Deposit Products
ABA Bank Marketing, October 2010, by Mary Beth Sullivan and Vanessa Mambrino. (pdf)

Branch Banking: Fewer, Leaner and More Engaging
ABA Banking Journal, August 2010, by Gary Stein. (pdf) (html)

Small Banks Need Leeway
American Banker, August 12, 2010, by Mary Beth Sullivan. (American Banker - subscription required) (html)

Banks Revamp Savings Accounts for a Thriftier Consumer
American Banker, August 3, 2010, featuring Mary Beth Sullivan. (American Banker - subscription required) (html)

Viewpoint: Small Business Loan Fund Bill is a $30B Mistake
American Banker, July 22, 2010, by Claude Hanley. (American Banker - subscription required) (html)
Click here to read a summary of the Small Business Jobs Act.

Time to Take Another Look at Branch Capture?
ABA Banking Journal, July, 2010, by Gary Stein. (pdf) (html)

Ranking The Banks: In Loans, Smaller Banks Seize the Moment
American Banker, July 6, 2010, featuring Mary Beth Sullivan. (American Banker - subscription required) (pdf)

Banking's Top Performers 2009 - Part 2: Banks with Assets Under $3 Billion
ABA Banking Journal, June 2010, by Vanessa Mambrino and Nick Robin.(pdf - large file) (ABA Banking Journal website)

Interchange Issues Rankle Readers
American Banker's BankThink, June 22, 2010, featuring Mary Beth Sullivan. (American Banker website)

The Successful Banking Model of the Future
NCBA Annual Meeting, June 21, 2010, by Mary Beth Sullivan. Read highlights (pdf) (html)

The Community Bank of the Future
BBVA Compass' Investor Seminar, June 12, 2010, by Mary Beth Sullivan.

The Changing Landscape of Competition
CBA Live, June 8, 2010, by Mary Beth Sullivan.(pdf) (html)

Consumer Behavior Is Shifting - Shift With It
American Banker's Retail Delivery Special Report, May 18, 2010, by Mary Beth Sullivan.
(pdf) (web - subscription required)

Banking's Top Performers 2009 - Part 1: Banks with Assets Over $3 Billion
ABA Banking Journal, May 2010, by Vanessa Mambrino and Nick Robin.
(pdf - large file) (ABA Banking Journal website)

Citi Juices Jumbo Lending as MBS Market Revives
American Banker, May 3, 2010, featuring Mary Beth Sullivan. (pdf) (html)

State of the Financial Services Industry
Marquis National Conference on Marketing, April 29, 2010, by Mary Beth Sullivan.

BofA Tries to Remind People of a Rosier Era
Advertising Age, April 19, 2010, featuring Mary Beth Sullivan. (Advertising Age website)

Improving the Efficiency and Effectiveness of the Credit Process
Commercial Lending Review, March/April 2010, by Claude Hanley and John Barrickman. (pdf)

Viewpoint: Don't Suppress Innovation
American Banker, March 24, 2010, by Mary Beth Sullivan. (pdf) (html)

Building Deeper Relationships Through Better Onboarding and Customer Experience Management
OnSite Conference, March 11, 2010, by Gary Stein. (pdf)

Onboarding 2.0
BAI Banking Strategies, March 1, 2010, by Gary Stein. (pdf) (html)

10 Big Ideas for 2010
USBanker, December 2009, featuring Mary Beth Sullivan. (USBanker website)

Deposit Growth Strategies that Work!
ABA Marketing Conference, Sept., 14, 2009, by Mary Beth Sullivan and Jim Burrows (Sandy Spring Bank).

Branch Future? Still Strong (cover story)
ABA Banking Journal, August 2009, by Gary Stein. (ABA Banking Journal website)

Banking's Top Performers 2008 - Part 2: Banks and Thrifts with Assets Under $3 Billion
ABA Banking Journal, June 2009, by Vanessa Mambrino. (pdf)

Turbocharging the Branch with Specialty Products
BAI Banking Strategies, June 2009, by Gary Stein.(pdf) (html)

Banking's Top Performers 2008 - Part 1: Banks with Assets Over $3 Billion
ABA Banking Journal, May 2009, by Vanessa Mambrino. (pdf)

Overcoming Today's Marketing & Communications Challenges
AZ Women Bankers Conference, May 7, 2009, by Mary Beth Sullivan.

Commercial Deposits are Key
ABA Banking Journal, April 30, 2009, by Gary Stein. (ABA Banking Journal website)

Lewis Out as Bank of America Chairman, Remains CEO (citation)
USA Today, April 30, 2009. (more)

Banks Give In to the Urge to Merge (citation)
Fredericksburg Free-Lance Star, April 30, 2009. (pdf) (html)

Post Crisis, Innovation Will Rule
ABA Banking Journal, April 2009, by Mary Beth Sullivan. (pdf)

Branding Extensions Target a Savings Boom (citation)
USBanker, April 1, 2009, featuring Mary Beth Sullivan. (pdf) (html)

Winning the War for Deposits
ABA Telephone Briefing, by Mary Beth Sullivan. (ABA website)

Citi Launches Unified Household Platform (citation)
FUNDfire, March 18, 2009, featuring John Shields, CPG Consulting Associate and Principal and Co-Founder of Mainstay Consulting Group, LLC.
(more)

Bank Marketing Fails to Reassure Wary and Befuddled Customers (citation)
Advertising Age, March 2, 2009, featuring Mary Beth Sullivan. (html)

Top Ten Smashing Success Strategies for 2009
ABA Bank Marketing, January/February 2009, by Mary Beth Sullivan and Nancy Maas. (pdf)

Mission Possible: The Modest, Yet Meaningful Spend (citation)
ABA Banking Journal, January 2009, featuring Mary Beth Sullivan. (ABA Banking Journal website)

For copies of older CPG publications and presentations, please visit our articles archive.