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  • Five Things We Liked at the ABA Marketing Conference:
    09/22/2011 - 14:55

    Posted September 22, 2011   I   by Vanessa Mambrino

    We recently attended the 2011 ABA Marketing Conference in Baltimore, MD, and we must say that we were very pleased with the amount of actionable, practical, information for bank marketers that was on offer. When we were not participating in the debate on free versus fee checking (highlights of which are forthcoming), we soaked up a variety...
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  • Marketing's Role in the Evolving Branch Channel: Abridged
    09/14/2011 - 09:25

    Posted September 14, 2011   I   by Gary Stein

    Earlier this month, CPG published two pieces on the current state of the branch channel – one in this blog on strategies banks should adopt to help speed branch evolution and one in ABA Bank Marketing magazine on the practical role that bank...
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  • The Payoff from Profitability Analytics
    04/04/2012 - 19:25
    Posted June 1, 2011   I   by Mary Beth Sullivan
     
    Customer profitability information needs to be applied where it counts – on the frontlines.
     
    Many financial services companies today have some understanding of the profitability of their customers or are working to build this information. While creating robust customer profitability...
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  • The Business Case for Bank Marketing
    03/30/2011 - 09:15

    Posted March 30, 2011   I   by Vanessa Mambrino

    We recently argued that in the current earnings environment – where expenditures on advertising and promotions have declined at an average annual rate of 5.3% since 2007 – it is crucial that bank marketers...
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