CPG's Retail Banking Colloquium 2011 Recap
CPG's Retail Banking Colloquium 2011 Recap
Posted August 5, 2011 I by Mary Beth Sullivan
CPG recently invited a group of eight innovative retail bankers to DC to discuss revenue growth challenges and share insights and best practices for addressing them. Our inaugural Retail Banking Colloquium was a big success, and we look forward to hosting more of these events in the future. In our inaugural event, Bankers exchanged best practices and tactics with regards to:
- Redesigning deposit product suites
- Educating the frontline on new products
- Shifting the focus of the frontline towards relationship building
- Successful tactics for increasing household acquisition
- Strategies for increasing and leveraging customer and employee referrals
- Methods for acquiring many customers from one referral – including workplace banking
- Improving customer onboarding
- Leveraging customer information to increase cross-sales
- Designing cash management products for small businesses
- Transitioning to and improving a universal associate model
- Needed branch design changes and incentives for customers to come into the branch
- The future of branches and banking Gen Y
- Partnering with financial technology companies
- Engaging customers via social media
We covered a lot of ground! We would like to extend our sincere thanks to all participants for making this event a success. If you or a colleague would be interested in participating in a future Retail Banking Colloquium, please contact us at (202)337-7870, or email info@capitalperform.com with “RBC” in the subject line.
