Distribution Strategy & Channel Management
We employ a data-driven and collaborative approach to develop action-oriented recommendations to optimize distribution channels in a manner that improves the customer experience and increases organizational productivity and efficiency.
Data Analytics to Improve Digital Strategy and Network Efficiency
Using analytics to reach prospects and customers and uncover efficiency opportunities is more important than ever. The right analytical insights can enable you to dramatically improve the efficiency and effectiveness of your delivery system and marketing and sales programs. We’ve developed a data-driven approach to identify growth and efficiency opportunities and better allocate resources – including staff and marketing spending. Download our Data Analytics Solutions briefing.
The Covid-19 pandemic has brought forth some of the most significant challenges Retail Banking has ever faced. We’ve been collecting research and feedback from clients on what it will take for the Retail Bank to remain relevant and profitable in the years ahead. See our CPGs Retail Bank Trends
Branch Network Optimization
Customer Acquisition, Cross-Sell, and Retention Process (Re)design
Performance Target-Setting by Market and Branch
Sales & Relationship Management Program Design
Marketing & Sales Coordination and Integration
Digital/Mobile Strategy
Market Entrance/Growth Strategies
Marketing Spend Optimization by Market and by Media
Sales Force Productivity Benchmarking
For more information on CPG’s Distribution Strategy Channel Management services, please contact Rolland Johannsen, Senior Consulting Associate, 646-303-3312.
Rolland Johannsen has almost 40 years of experience in the financial services industry, both as a senior executive and consultant. Rolland’s consulting work includes strategic planning, merger integration management, retail and small business banking, deposit strategies, and marketing.
Most recently, Rolland was the Executive Vice President of Retail Banking for First National Bank of Omaha, the largest privately held banking company in the United States, where he was responsible for all retail businesses and activities, including consumer banking, mortgage, small business, and marketing. He was also responsible for developing, building and managing FNBO Direct, the company’s nationwide online bank.
Prior to joining First National, Rolland was the Senior Vice President of Consumer Financial Services at JPMorgan Chase in New York. Prior to joining Chase, Rolland was a sought-after consultant to the financial services industry and President of Furash and Company, a Washington D.C. based consultancy specializing in developing actionable strategies for financial services companies. His consulting practice at Furash included providing strategic and tactical advisory services to a large number and broad range of community, regional, and global financial services companies, both within the United States and internationally. His international work included client engagements in Asia, Europe and South America. Additional industry experience included senior management positions at Old Kent Financial (currently Fifth Third) and Society Bank (currently KeyCorp).
