Yasho Rao, Consulting Associate
Yasho Rao, Consulting Associate
Yasho, CPG Consulting Associate and Principal of Stadia Marketing, has over 15 years of brand marketing and research experience in the banking and consumer packaged goods sectors, and specializes in the application of analytics to deliver strategic customer and market intelligence from data. She manages a team of statistical experts to design and implement analytics initiatives that deliver insight for strategy, marketing, and product innovation. Previously, Yasho worked in various brand marketing and insights positions at Procter and Gamble and Frito Lay, Inc, where she developed and executed data driven brand growth strategies. Most recently, she was Vice President of Marketing for Velocity Credit Union, where she created a breakthrough branding campaign, increased the deposit base, and realized cost savings by increasing penetration of online offerings.