Bottom Line Blog
ABA survey: three trends driving change in bank marketing
A recent ABA survey of bank marketing leaders reveals several important organizational shifts are underway within bank marketing departments. First, it’s clear that banking is following in the footsteps of other industries in terms of broadening its marketing focus...
ABA Webinar: Bank Marketers Agree – Digital Domination is Here to Stay
Bank Marketers Agree – Digital Domination is Here to Stay This webinar covers the ABA marketing budget survey conducted last fall, and highlights the prevalence of digital marketing in the budgeting process. Banks of all sizes are learning that digital marketing is...
Excerpt: Leveraging Fintech to Improve Relationship Banking
Mary Beth Sullivan delivered a presentation at the PA Bankers Annual Convention on May 15 titled “Leveraging Fintech to Improve Relationship Banking”. She covered four important opportunities for community and regional banks: Delivering More Personalized/Customized...
ABA Survey Shows Bank Marketers are Bank Leaders
ABA fielded a survey in March to explore the organizational and compensation trends of the marketing function within the banking industry. Several very interesting findings emerged. Marketing leaders hold relatively senior positions, and their responsibilities appear...
CPG Featured: BNP Paribas fights for corporate banking market share in the U.S.
BNP Paribas increasingly wants to be seen in the U.S. as a bank for companies that do business overseas, particularly in Europe. That’s a marked difference from the Paris-based bank’s previous strategy of also serving U.S. retail customers through its Bank of the West...
The 200 Top Performing Publicly Traded Community Banks
American Banker's Jim Dobbs takes a deep dive into analysis by CPG's Shama Patel and Trevor Fox on the top-performing publicly traded community banks The 200 top-performing publicly traded banks with less than $2 billion of assets, a list published annually by...
1Q2022 Bank Report
Capital Performance Group monitors the quarterly financial performance trends of publicly traded banks and provides opinions on the implications for the industry and the strategies required to deliver top-tier performance going forward. A few takeaways from our 1Q22...
ABA Bank Marketing Budget Survey: Digital Dominates
The principal conclusion from ABA’s most recent survey of bank marketers is that digital marketing is king. Not only is digital media receiving the lion’s share of the budget increase in 2022, it is also ranked most highly for return on investment. This article...
Using Marketing Analytics to make Smarter Decisions
Market analytics help bank marketers confidently make smarter investment decisions
4Q2021 Bank Report
Capital Performance Group monitors the quarterly financial performance trends of publicly traded banks and provides opinions on the implications for the industry and the strategies required to deliver top-tier performance going forward. A few takeaways from our 4Q21...