Customer Relationship Growth
The traditional community and regional financial institution business model is under attack – especially for the hearts, minds, and wallets of consumers. On one side sits large national banks with dominant technology, convenience, and brand awareness. On the other, financial technology solutions continue to proliferate so fast that it’s nearly impossible for management to ponder the relevance and potential impact of each.
The Problem: Low Rates of Growth in New Customers and Falling Profitability
Many banks and credit unions remain trapped in product and transactional thinking and haven’t made the transition to a focus on customer relationships – and building unique value that motivates prospects to choose you, refer you, and do more business with you. A customer relationship model is more scalable and efficient than a silo-based product model – and helps the company build positive operating leverage. Acquisition cost is reduced, more sales are made to the same customer, attrition is reduced, and sales are made across lines of business.
The Solution: CPG’s Customer Growth Sprint
Financial Services Research Practical
We employ sophisticated analytical models, extensive research capabilities, and deep industry knowledge to help our clients arrive at more informed decisions. Our in-house research capabilities and expertise augmented by university-affiliated data scientists enable us to conduct sophisticated data analytics and to provide practical interpretation. Our research capabilities allow us to:
- Conduct issue-based research germane to the financial services industry
- Perform research on potential impact of proposed legislative and regulatory initiatives
- Provide litigation support research and reports
- Offer expert witness services