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Washington, DC 20036

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Expertise
About CPG
News & Insights
Contact Us

202.337.7870

1233 20th Street NW, Suite 450
Washington, DC 20036

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CPG and the American Banker Rank the Top Banks of 2017

June 20, 2018
Top Performing Credit Unions

April 3, 2017

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Recent Posts

Key Takeaways: What Matters Most in Selecting a New Bank
The Customer Experience Reveal
Some Key Takeaways from Second Quarter Investor Calls
Core Deposit Growth
Acquisition of Commercial Banks by Credit Unions

MARKET ACTION PLAN ANALYTICS

Using analytics to uncover priority market improvement performance opportunities is more important than ever. The right analytical insights are the foundation of any effective market action plan.

Introducing CPG’s MAP Analytics: We have developed a data-driven approach to identify specific performance branch network improvement opportunities, set performance targets by branch/market, and better allocate resources – including marketing spending. Our analytical approach provides the following:

Accurate Market Definitions
Performance Targets (by Branch or Market)
Customized Sales Management Scorecards (by Branch or Market)
Data Repository to Inform Resource Allocation

See a sample of our Market and Branch Analytics Work Product here.

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